Brand Equity- WPP, the worlds largest communications services group, has signed an affiliation agreement with PPG, the leader in digital marketing in Iran, which operates more than 15 top digital services companies in the country. This agreement will give WPP and its clients access, on an exclusive basis, to the most effective digital marketing channels ...

WPP has made its first tentative steps into Irans fledgling advertising industry by joining forces with a local agency. The groups research division Kantar has partnered with the Tehran-based Rahbar Bazaar Market Research Institute, which was founded in 2003 by market researchers Afshin Vafadar and Azam Alibabaei. The agency currently boasts ...