Large multinational companies are eyeing Iran with strong interest as talks about a nuclear deal that would ease sanctions against the Islamic republic approach their conclusion, according to a new report by Frontier Strategy Group.

More than 80% of 28 multinationals FSG surveyed—half of them American companies—said they were reassessing their Iran strategies in light of the prospective nuclear deal. And 57% of them saw Iran as a priority market to enter or grow in, assuming sanctions go away.

If finalized, the Iranian nuclear deal would put limits on the country’s ability to enrich uranium and carry out nuclear development activities.

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This article was written by Asa Fitch for The Wall Street Journal on June 30, 2015. Asa Fitch writes about economics, finance and investment from The Wall Street Journal's Dubai bureau. His coverage areas include the economies of the Gulf and the region's large sovereign wealth funds.